If you’re a Head of Marketing reading this: you’re not imagining it. The job is that hard. It’s the same pressure loop the NFL head coach feels: expectations set at the top, outcomes measured at the bottom, and a single highly visible leader standing in the middle.

If you are wondering why marketing isn’t driving the results you expected, you don’t have a talent problem, you have a coverage problem. And that’s fixable.

Happy new year!

Did the customer purchase because of our great white paper? Or because of that LinkedIn post? Or because of the ad? Or because they saw all three, in a specific order? Or because the sun was shining, or because their boss’s daughter likes our brand, or because their friend told them in a DM that they had a good experience with one of our customer service reps?

Do you remember 2009? For many of us, it feels like a lifetime ago, yet the lessons from that period remain remarkably relevant today.

The smartest marketers, like the smartest dogs, understand that sometimes the best strategy is simply creating experiences worth "rolling in"